How to Make Your App Super Smart

images-11Facebook is more than just the largest social-media platform on the planet. The Menlo Park, Calif.-based behemoth also uses its vast resources to help app developers make super-smart products.

If you haven’t already, say hello to Facebook Analytics for Apps. Since launching in 2015, more than 800,000 unique apps have used the service. And for good reason.

Facebook recently added web measurement and cross-platform analytics to the service’s growing stable of services. Leveraging demographics and rich audience insights from Facebook’s 1.7 billion users, the service offers developers a simple, streamlined way to understand the people who use their native mobile apps, desktop web and mobile web presences.

With that knowledge, developers can optimize the customer experience and reach them more effectively. Facebook Analytics for Apps goes beyond the usual stats like age and gender to provide anonymized and aggregated audience information including job titles, education level and even what Facebook Pages your customers like.

“Driving retention, engagement and conversion are important [for developers] and we wanted to lean on our expertise and infrastructure to help partners with the full set of growth tools,” says Facebook Product Manager Josh Twist.